With this ring, I vow to kick your ass.

A lot can happen in two years. By summer 2010, the U.S. will be about eighteen months into a new presidential term. Sixty generations of overcrowded laboratory fruit flies will have come and gone. An elephant who gets knocked up today will be taking her baby on its first migration. Two years is a long time, in other words, but Sony Pictures is planning way ahead by revealing its Green Hornet website, complete with a brand new, shiny green logo. (Hilariously, the new website reminds us that "This film is not yet rated." No! Really? "This film is not yet in existence," is more like it.) Why now? Why so early? Maybe Sony doesn't realize it could shoot itself in the foot with two solid years of pre-release hype. Maybe Sony is trying to get the movie-going public used to the idea of its unconventional action movie star. Or maybe an intern just had some free time on his hands and wanted to play around with Photoshop.