Disney Wants You! (To Buy More Crap)

by Kasey McDonald June 12, 2008 1:06 pm
Disney Wants You! (To Buy More Crap) I really should have looked into studying merchandising when I went to college. It seems to be one of those fields in which scores of people throw their ideas against a wall and every single thing sticks. And the company out there with the most crap stuck to their walls? Disney. I don't think they turn anyone's idea down. A plush chair in the shape of Ratatouille's Anton Ego? Sure, kids! Have a seat in the scary guy's lap. I think I even remember an Aladdin candy dispenser in the shape of a lamp that you had to actually rub in order to get the goods. Walking through the hallways of their merchandising/licensing department is probably like running the gauntlet through a cafeteria food fight, only instead of getting beaned by half-eaten tuna sandwiches and little cartons of milk, you're dodging stuffed Monsters Inc. plush dolls and 101 Dalmatians lunch boxes.

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