After turning it over in my brain a bit, I think I've come up with an analogy for why Star Trek Into Darkness proves so disappointing as the second entry in J.J. Abrams's rebooted Trek film franchise. Bear with me a moment while I set this up: (Warning: Spoilers Follow)
The rebooted Star Trek series heads Into Darkness... and not in a good way.
We critique all the big movie ads that aired during last night's big game, from Iron Man 3 to World War Z.
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