Hurrying Out The Hornet's Nest

by Tippi Blevins June 24, 2008 11:09 am
Hurrying Out The Hornet's Nest A lot can happen in two years. By summer 2010, the U.S. will be about eighteen months into a new presidential term. Sixty generations of overcrowded laboratory fruit flies will have come and gone. An elephant who gets knocked up today will be taking her baby on its first migration. Two years is a long time, in other words, but Sony Pictures is planning way ahead by revealing its Green Hornet website, complete with a brand new, shiny green logo. (Hilariously, the new website reminds us that "This film is not yet rated." No! Really? "This film is not yet in existence," is more like it.) Why now? Why so early? Maybe Sony doesn't realize it could shoot itself in the foot with two solid years of pre-release hype. Maybe Sony is trying to get the movie-going public used to the idea of its unconventional action movie star. Or maybe an intern just had some free time on his hands and wanted to play around with Photoshop.

At any rate, the far-off release date gives writer and star Seth Rogen time to get into ass-kicking shape, a goal Rogen confessed to last year when his involvement with the project first came to light. He also acknowledged some negative fan reaction to the announcement. Maybe Sony can use some of that time surplus to reassure people that the Green Hornet isn't necessarily the same kind of hero as Green Lantern, or Green Arrow, or any other muscle-bound green guy. The Green Hornet wears a coat and mask, not a leotard with package-hugging undies on the outside, and an expertly tailored double-breasted coat hides a multitude of sins. By day, he's Britt Reid, newspaper publisher, not Britt Reid, Bowflex demonstrator.

Two years is also ample time for more people to remember an unconventional action hero of the past: Michael Keaton in the first two Batman movies. Did anyone before the first movie's release think, "Oh, yay, Beetlejuice is going to be Bruce Wayne!" without sarcasm?




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