IFC Upfronts: Just Don't Use the H-Word

by Rachel Stein March 21, 2012 3:34 pm
IFC Upfronts: Just Don't Use the H-Word

After what I presume to be quite a bit of market research, IFC does not like the word "hipster" and refrains from using it at all costs. Of course, you wouldn't be able to tell from their "Upfront-Landia" -- defined by hyper-aware IFC as "network upfront combined with the only show you've ever heard from us" -- event when you first entered the party, as the vibe of the slightly industrial room at Off Broadway's New World Stages screamed "too cool" to me. (Though, oddly, the party was seriously lacking in vegetarian hors d'oeuvres, but I digress.)

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