Bad Robot; Good Toy

by Zach Oat August 4, 2008 12:37 pm
Bad Robot; Good Toy

In the consumer culture we inhabit, company spokesmen have long been elevated to the equal status alongside their legitimate cartoon and comic-book brethren. Captain Crunch, Ronald McDonald and the football-playing Fox Sports Robot are among the corporate shills who have been immortalized as action figures, hanging on racks alongside G.I. Joe and Spongebob for nostalgic reasons, kitsch factor or sheer coolness of design alone. And I think that's awesome. But we are about to enter a new age: the age of the TV production company mascot toy.

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