MTV: Who Knew They Were Catering to a Civic-Minded Generation?

by Angel Cohn February 24, 2010 4:18 pm
MTV: Who Knew They Were Catering to a Civic-Minded Generation?

It might not be apparent to the casual viewer, particularly those of us who are members of the supposedly cynical Generation X, but MTV is actually gearing its current programming to the "civic-minded" millennial generation. Yes, really, that's what the president of MTV Networks believes. And though at first we had scoffed at his bold claim (we are, after all, grievously jaded), upon closer inspection (extremely close) and much to our surprise, we did indeed discover that shows like Jersey Shore and Teen Mom really are virtuous and educational after all. Here's why:

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